Cubik et By.O se rapprochent pour former un acteur de référence du conseil et de la formation en performance durable

Founded in 2001 and headed by Marc Debets, alongside Vincent Goudet and Matthieu Magné, By.O is a consulting and training company offering mainly two services: accompanying major corporations in structuring and optimizing their procurement functions, and the development of sustainable agricultural industries, with a strong focus on Africa and the Middle East, through its Apexagri subsidiary.

This strategic alliance empowers Cubik to strengthen its offer in sustainable operational transformation, which is at the heart of its clients’ critical current challenges. Originally focused on lean management consulting and training, notably through a unique lean durable® methodology that effectively incorporates social welfare and workplace well-being, the group is now poised to deliver expertise in responsible procurement performance and the implementation of efficient and sustainable supply chains, enabled and supported by By.O/Apexagri expertise.

Addressing a broad spectrum of customers (from SMEs to major corporate, from industry to services), Cubik expects €25m revenues by 2024, and now gathers over 100 consultants spread between Paris, Nantes, Toulouse and Lyon.

Olivier Cornut, Président of Cubik, comments: « We’re really enthusiastic to be joined by the By.O and Apexagri teams, whose corporate culture is very similar to ours. Teams expertise and know-how, both in their approach to key accounts and in the CSR dimension of our offerings, will bring out lots of expansion projects for Cubik. »

Marc Debets, Fondateur of By.O, stated: « We have been quickly seduced by Cubik’s ambition and by the philosophy of its management team, as well as the role given to our teams in this new chapter to be written. This move aims to continuously provide even more expertise and value to our clients. »

Alexandre Beau, Partner at Sparring Capital adds: « This merger is an important step in building Cubik’s project and diversifying its offering. We aim at pursuing our strategy of consolidating the operational excellence consulting and training sector, in France and Europe, and should be able to quickly achieve a turnover of €30m to €40m. »

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List of stakeholders:

Cubik
Olivier Cornut, Eric Desgages, Frédéric Stoll

Sparring Capital
Arnaud Leclercq, Alexandre Beau, Bastien Labry

By.O
Marc Debets, Vincent Goudet, Matthieu Magné

Senior banks
CIC Ouest
Bruno Nesti

Seller MA advisor
Financière de Courcelles
Christophe Brière, Hélène Valdiguié, Thibault Puissant, Luka Cohen

Investor legal advisor
Mermoz
Corporate : Thomas Hermetet, Aurélie Bonsch, Maeldan Lavalou, Sarah Dussaud
Fiscal : Nicolas Privat

Investor financial due diligence
Squareness
Antoine Suderie, Maxime Thonnat, Charles Himely

Investor strategic due diligence
Olyrix
Damien Dutilleul

Seller legal advisor
DPS Avocats
Charles Casal