Cubik, backed by Sparring Capital since 2021, is pursuing its development and diversification strategy in the operational excellence consulting and traning sector with the acquisition of By.O group. The new entity forms a reference player in improving the sustainable performance of its clients.
Founded in 2001 and headed by Marc Debets, alongside Vincent Goudet and Matthieu Magné, By.O is a consulting and training company offering mainly two services: accompanying major corporations in structuring and optimizing their procurement functions, and the development of sustainable agricultural industries, with a strong focus on Africa and the Middle East, through its Apexagri subsidiary.
This strategic alliance empowers Cubik to strengthen its offer in sustainable operational transformation, which is at the heart of its clients’ critical current challenges. Originally focused on lean management consulting and training, notably through a unique lean durable® methodology that effectively incorporates social welfare and workplace well-being, the group is now poised to deliver expertise in responsible procurement performance and the implementation of efficient and sustainable supply chains, enabled and supported by By.O/Apexagri expertise.
Addressing a broad spectrum of customers (from SMEs to major corporate, from industry to services), Cubik expects €25m revenues by 2024, and now gathers over 100 consultants spread between Paris, Nantes, Toulouse and Lyon.
Olivier Cornut, President of Cubik, comments: “We’re really enthusiastic to be joined by the By.O and Apexagri teams, whose corporate culture is very similar to ours. Teams expertise and know-how, both in their approach to key accounts and in the CSR dimension of our offerings, will bring out lots of expansion projects for Cubik.”
Marc Debets, Founder of By.O, stated: “We have been quickly seduced by Cubik’s ambition and by the philosophy of its management team, as well as the role given to our teams in this new chapter to be written. This move aims to continuously provide even more expertise and value to our clients.”
Alexandre Beau, Partner at Sparring Capital adds: “This merger is an important step in building Cubik’s project and diversifying its offering. We aim at pursuing our strategy of consolidating the operational excellence consulting and training sector, in France and Europe, and should be able to quickly achieve a turnover of €30m to €40m.”
Liste des intervenants sur l’opération :
Cubik
Olivier Cornut, Eric Desgages, Frédéric Stoll
Sparring Capital
Arnaud Leclercq, Alexandre Beau, Bastien Labry
By.O
Marc Debets, Vincent Goudet, Matthieu Magné
Senior banks
CIC Ouest
Bruno Nesti
Seller M&A advisor
Financière de Courcelles
Christophe Brière, Hélène Valdiguié, Thibault Puissant, Luka Cohen
Investor legal advisor
Mermoz
Corporate : Thomas Hermetet, Aurélie Bonsch, Maeldan Lavalou, Sarah Dussaud
Fiscal : Nicolas Privat
Investor financial due diligence
Squareness
Antoine Suderie, Maxime Thonnat, Charles Himely
Investor strategic due diligence
Olyrix
Damien Dutilleul
Seller legal advisor
DPS Avocats
Charles Casal